The following is a news release:
Interactive Ride Opportunities Headline 2013 Philadelphia Auto Show
--Seven offerings will be available for the first time ever!--
E. Norriton, Pa., January 10, 2013 – With an expanded display now totaling approximately 630,000 sq. ft., the Philadelphia Auto Show proudly announces the offering of two indoor Ride experiences and five outdoor Ride & Drive offerings at its 2013 event.
“Philadelphia, get ready; this year’s Auto Show is like nothing you have ever seen before,” said Michael Chapman, chairman of the 2013 Philadelphia Auto Show. “We’ll have vehicle rides climbing a 14-foot- high, 35-degree mountain. We’ll have ride experiences that instantly personalize your experience and address you by name during your adventure. The list goes on. Increased interactivity between our guests and some of the best products the automotive industry has ever produced are key highlights of this year’s show. The extensive list of vehicles that consumers will now be able to experience in motion at our event is our longest yet. Hats off to the manufacturers who are providing these one-of-a-kind opportunities for the people of the Delaware Valley.”
Ride and/or Ride & Drive opportunities will be provided by the following manufacturers:
Jeep
Making its first-ever appearance in Philadelphia, Jeep® is bringing Camp Jeep®, a unique interactive off-road experience, to consumers attending the 2013 Philadelphia Auto Show.
The 25,000 sq. ft. exhibit will give Auto Show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles directly on the show floor. The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. This provides consumers a firsthand look at the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Suspension. The Jeep Test Track is an interactive adventure zone where professional 4x4 drivers allow riders to experience a Jeep's both on- and off-road capabilities. Product specialists will chauffeur participants in a Jeep Wrangler Unlimited, Wrangler Rubicon and Grand Cherokee to allow consumers to experience the capabilities of a Jeep.
The exhibit will also feature a thrilling, “can't miss” hill climb where passengers experience the Jeep's traction capabilities while climbing the 14-foot high, 35-degree Jeep Mountain, the icon of the ride. Riders are over 18 feet off the ground when they sit on top of Jeep Mountain. The track includes a 12 x 25-foot section of terrain simulating fallen logs measuring 18 inches in diameter and a 30-degree wedge to demonstrate the vehicle’s body articulation, where attendees will experience the adrenaline rush of looking nearly straight up or straight down as they navigate the obstacle. Each ride is about five minutes long.
Camp Jeep will be open during all hours of the Philadelphia Auto Show and during the media preview on January 18th.
Toyota
After its inaugural indoor Ride Experience debut at last year’s Philadelphia Auto Show, Toyota will return to this year’s event with another exceptional ride experience located directly on the display floor in Hall E! Branded with a “Let’s Go Places” moniker, this unique activity will allow Auto Show attendees to experience some of the company’s newest products, including the new-generation 2013 Avalon, Camry Hybrid, Prius and Venza. In addition, the Philadelphia Auto Show will be the first Auto Show to feature rides in the new RAV4.
Teams of professional drivers and trained product specialists will take participants on a fun, informative and ultra-interactive demonstration drive through a more than 31,000 sq. ft. course. The informative and entertaining in-vehicle experience will educate consumers and tell the story behind Toyota’s design and styling, MPG capabilities, performance and racing, Entune offerings and more. Interested parties can visit the Toyota display to participate. The event will be open and operational every day of the Philadelphia Auto Show, including the preceding Black Tie Tailgate and Media Day preview.
In addition to the indoor Ride Experiences that will be accessible on the show floor, Auto Show attendees will also have the opportunity to get behind the wheel of some of today’s newest cars and trucks through five different Ride & Drive offerings. Outdoor Ride & Drive opportunities will be offered via the following manufacturers:
Cadillac
Featuring the CTS Sedan, CTS-V Sedan, CTS-V Coupe, CTS-V Wagon, SRX, XTS, ATS and Escalade, the Cadillac Ride & Drive will operate on the following days and times:
Saturday, January 19: 9am – 5pm
Sunday, January 20: 9am – 5pm
Friday, January 25: Noon – 5pm
Saturday, January 26: 9am – 5pm
Sunday, January 27: 9am – 1pm
Cadillac vehicles will be staged behind the Pennsylvania Convention Center. Guests should visit the Cadillac display in the Main Exhibit Hall for more information and directions to the Ride & Drive.
Chevrolet/Buick/GMC
General Motors will offer the opportunity for Philadelphia Auto Show-goers to test-drive vehicles from Chevrolet, Buick and/or GMC. The event will feature the Chevrolet Camaro, Cruze, Equinox, Malibu, Silverado, Traverse, Volt, Sonic and Spark; the Buick Regal, Enclave and Verano; and the GMC Terrain, Acadia and Sierra. The event will operate the following days and times:
Saturday, January 19: 9am – 5pm
Sunday, January 20: 9am – 5pm
Friday, January 25: Noon – 5pm
Saturday, January 26: 9am – 5pm
Sunday, January 27: 9am – 5pm
General Motors vehicles will be staged between 13th & Broad Streets on Arch Street, in front of the Pennsylvania Convention Center.
Hyundai
Hyundai is welcomed to the 2013 Ride & Drive lineup with offerings for Auto Show guests to experience the Genesis Coupe, Genesis R-Spec, Equus Ultimate, Santa Fe Sport, Sonata, Sonata Hybrid, Veloster Turbo, Tucson Limited and Azera! The Hyundai Ride & Drive event will operate the following dates and times:
Saturday, January 19: 9am – 4pm
Sunday, January 20: 9am – 4pm
Monday, January 21: Noon –5 pm
Hyundai vehicles will be staged between 11th & 12th Streets on Arch Street, in front of the Pennsylvania Convention Center.
Kia
Kia Motors returns to the 2013 Philadelphia Auto Show with a Ride & Drive event featuring the Optima Limited, Optima Hybrid, Sorento SX and Soul. This Ride & Drive will operate at the following times:
Thursday, January 24: 12noon – 8pm
Friday, January 25: 12noon – 8pm
Saturday, January 26: 10am – 7pm
Sunday, January 27: Noon – 8pm
Participating Kia vehicles will be staged between 11th & 12th Streets on Arch Street, in front of the Pennsylvania Convention Center.
Subaru
Subaru joins the 2013 Ride & Drive lineup with its first Philadelphia Auto Show event! Featuring the Legacy 2.5i Limited w/EyeSight, Legacy 2.5i Premium Sport, Outback 3.6R Limited w/EyeSight, Impreza 2.0i Limited, Impreza Sport 2.0i Limited and XV Crosstrek Limited, the Subaru Ride & Drive will operate during all show days at the following times:
Saturday and Sunday, January 19 & 20: 9am – 4pm
Monday – Friday, January 21 – 25: Noon – 5pm
Saturday and Sunday, January 26 & 27: 9am – 4pm
Subaru vehicles will be staged on 12th Street between Arch & Race Streets.
Interested parties that would like to participate in any of the events mentioned above should visit the respective manufacturer display floor at the Philadelphia Auto Show for instructions and more specifics.
About the Philadelphia Auto Show
The 2013 Philadelphia Auto Show, produced and owned by the Automobile Dealers Association of Greater Philadelphia, rolls into the Pennsylvania Convention Center January 19th-27th. This year's event will have hundreds of vehicles from a variety of worldwide manufacturers. Highlights include an array of concept, classic, luxury, pre-production and exotic models. Ticket prices range from $6.00-$12.00. For more information, visit www.phillyautoshow.com.
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